![]() (Note: If an 8 1/2 x 11 piece is folded in half, the final dimensions would not be a flat-sized piece.) N O ne of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick (see DMM 301.1.1). USPS EVERY DOOR DIRECT MAIL MANUALN Rectangular with four square corners or finished corners that do not exceed a radius of 1/8 inch (see Domestic Mail Manual (DMM ®) 301.1.1). ![]() The following criteria can be used to determine eligibility of flat-sized mailpieces: When deciding whether flats conform to mailing standards, keep in mind that the length of a flat-size mailpiece is its longest dimension and the height is the dimension perpendicular to its length. Standard Mail ® flats are the only type of mailpiece that can be used with Every Door Direct Mail™ (EDDM) Retail, and also are one of the more popular mailpieces used with EDDM entered through Business Mail Entry Units (BMEUs). Each additional ounce for First-Class mail will cost $0.20, a five-cent increase from 2020.Every Door Direct Mail and EDDM Retail - Dimensions and Physical Standards for Standard Flat Mailpieces The rate for a First-Class mail letter (1 oz.) is NOT increasing in 2021, and will remain at $0.55. However, with First-Class mail, the USPS® also provides options for extra services like mail tracking, signature confirmation, certified and return receipt services and certificates of mailing. As with all mail classes, first-class is no different in that it has certain standards and qualifications, and your business mailers must meet specific weight and size requirements to be eligible. ![]() USPS automation marketing mail 2021 postal rates First-Class Mail 2021 Postal Rates – Non-Auto and Presortedįirst-class mailers are a great option for lightweight direct mail pieces (specifically, those under an ounce, although presorted first-class mail utilizes a higher weight threshold and can be a viable alternative when delivery timing is crucial), and all campaigns where either first-class mail services are required or deemed necessary for other reasons. Once you’ve verified that your organization meets the nonprofit authorization requirements and your application has been approved, it’s also important that your mail pieces meet all the specifications to ensure each campaign is compliant. To learn if your organization meets the requirements to receive discounted postal rates on your domestic direct mailers, please visit the USPS Nonprofit Mailer page here. If your business is a nonprofit and has applied for and received authorization to mail at nonprofit rates, the USPS offers postage to qualified organizations at a discounted rate. They are broken out below for easy comparison. Mailing at automation rates is one of the best ways to save money on postage.Īs a rule of thumb, there are 3 primary mail category classifications for postage costs when determining the overall cost of your direct mailers or packages. Letters, mailers, or cards that fall within certain size and weight specifications can be automated through the USPS® and may meet your business’ needs and qualify for automated processing. While laying out the perfect graphically designed mailer or assembling your swag packed virtual event welcome kit, you’ll need to consider things like packing size, class of mail, deliverability requirements such as timing and in-hand dates, and postage costs.ĭirect mail piece postage rates are also impacted by whether or not they are compatible with the Postal Service’s automated processing equipment. When planning out your direct mail campaigns, there are quite a few factors to consider. ![]() ![]() Below are the proposed and approved 2021 direct mail postal rates your business can expect to pay moving into the new year. All postal rates vary based on class of mail, weight, automation qualification, and postal processing and services. When there are rate increases, they typically happen in late January after being approved by the PRC (Postal Regulatory Commission), and they commonly impact mailing rates for mail categories across the board. 2021 Direct Mail Postal Rates Jan 4, 2021Īs of October of 2020, the new postage rates from the USPS were proposed to be put into effect on January 24, 2021. ![]()
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